#17 of 25 - Want to Steal Your Rival's Customers? Eat Your Competitor's Lunch with High-Impact SMS Marketing. MMMmm... Tastes SO Sweet.

A Competitor's Lunch, by any other name, doth taste SO SWEET!

If you’ve seen my list of services page and want to know more about #17, SMS Marketing, then read on. This detailed breakdown includes 25 sections, each designed to assist you on your online journey. For the DIYers, it provides insights into how things interwork, helping you pull everything together yourself. For those considering our DFY Pro Level Managed AI Systems, it highlights the extensive range of services we offer and the complexities of their combinations.

We do offer some services individually, but our Pro Level Package includes everything we will mention and provides the best value for money, ensuring all aspects of your digital marketing are expertly managed.

For those starting their AI journey, we offer a basic level of service focused on social media posting. Additionally, we have intermediate packages to suit every level of need, ensuring there’s a perfect fit for everyone.

Not everything in our list of services is for sale individually as some are proprietary and we reserve them for our Pro Level clients only.

SMS is a good example.  While we use it for our PRO Level Package, I don’t get into using it without other collateral business.  This is to help you DIY or decide to package up with me.  It’s a bit of a pain in the keister to set up and run just for it alone.

This is a great example of how things are intertwined though.  You will have elements of list building, Lead Magnets, and Lead pages to consider if you use it.  So you see, it doesn’t really lend itself to be used alone.  It would frankly be a waste of time.  Not to diminish it’s value though.  Used correctly,  it is an incredible resource.

SMS Marketing: A Direct Path to Customer Engagement

SMS marketing stands out as a highly effective method for client outreach due to its direct and immediate connection with customers. This channel allows businesses to engage with their audience in real-time, ensuring that messages are delivered straight to the recipient’s mobile device—a platform that virtually everyone uses frequently throughout the day.

Why SMS Marketing?

1. High Open Rates:

SMS messages have an impressive open rate, significantly surpassing those of email and other forms of digital communication.

SMS is how people communicate now.

2. Immediate Delivery:

Messages are delivered instantly, making it an ideal tool for time-sensitive communications.

3. Wide Reach; Broad Appeal:

Nearly everyone uses a mobile phone, providing a broad audience base.

4. Cost-Effective:

SMS marketing is relatively inexpensive, offering a high return on investment.

DIY Guide to SMS Marketing

1. Choose the Right SMS Platform:

– Research Platforms:

Select a reliable SMS marketing platform such as Twilio, SimpleTexting, or SMSBump. (I use Twilio.  It’s a PIA to set up and use, but when done properly, it is the best one, IMHO).

– Compliance:

Ensure the platform complies with regulations like the Telephone Consumer Protection Act (TCPA) and General Data Protection Regulation (GDPR).

Everything you do online is interconnected with the other promo elements. It all has to run efficiently.


For a comprehensive understanding of how all our services seamlessly integrate to enhance your online presence and drive customer engagement, visit How Our Ai Services Intertwine. Discover how AI integration, content creation, SEO, social media management, customer interaction, advertising, analytics, and list building work in harmony to deliver exceptional results. Let us show you how a coordinated digital strategy can transform your business and set you apart from the competition.


2. Build Your Subscriber List:

– Opt-In Forms: Create easy-to-use opt-in forms for your website and social media channels. Ensure compliance with opt-in regulations.

– Incentives: (Lead Magnets- see service #12)

Offer incentives such as discounts, exclusive offers, or downloadable content to encourage sign-ups.

– Clear Value Proposition:

Clearly communicate the benefits of subscribing to your SMS list.

3. Craft Effective Messages:

– Concise and Clear: Keep messages short and to the point. Aim for clarity and brevity.
– Personalization: Use the recipient’s name and tailor messages based on their preferences and behaviors.
– Call to Action: Include a clear call to action, such as visiting your website, redeeming a discount, or responding to the message.

4. Segment Your Audience:

– Data Collection: Collect and analyze data to segment your audience based on demographics, purchase history, and engagement levels.
– Tailored Campaigns: Create targeted campaigns for different segments to increase relevance and engagement.

5. Automate Your Campaigns:

– Schedule Messages: Use your SMS platform’s scheduling features to send messages at optimal times.
– Triggered Messages: Set up automated messages based on triggers such as sign-ups, purchases, or anniversaries.

6. Monitor and Analyze Performance:

– Key Metrics: Track open rates, click-through rates, conversion rates, and unsubscribe rates.
– A/B Testing: Conduct A/B tests to determine the most effective message formats, timings, and content.
– Adjust Strategies: Use insights from your analysis to refine and improve your SMS marketing strategies.

7. Compliance and Best Practices:

– Opt-Out Mechanism: Provide an easy way for recipients to opt-out of receiving messages.
– Frequency: Be mindful of the frequency of your messages to avoid overwhelming your audience.
– Transparency: Clearly communicate how often subscribers will receive messages and what type of content to expect.

But wait there's MORE!

Challenges and Considerations

While SMS marketing is powerful, it requires careful handling to avoid being intrusive. Over-messaging can lead to high unsubscribe rates, and non-compliance with regulations can result in hefty fines. Make sure you vary your content.  Is what you are sending, something YOU would like to receive?  The rule of thumb is to send 1 sales message to every 3 or 4 helpful messages.
Crafting compelling and relevant messages that resonate with your audience takes time and effort.

Struggle along not knowing how things interact, or get a coordinated effort from our Pro Level AI Systems.

If you’re ready to revolutionize your approach to digital marketing and enhance your online operations, our services are your gateway to success. Leveraging over two decades of digital expertise and cutting-edge AI automation, our comprehensive PRO Level Package includes this complete myriad of services, each designed to address different facets of your digital presence. From AI-driven content creation to advanced SEO tactics, and dynamic video marketing, our suite offers a holistic solution tailored to elevate your business.

Our Pro Level Managed AI Systems ensure personalized attention and strategic focus, positioning you not just to compete but to lead. Addressing multiple areas with our PRO package not only significantly cuts costs but also amplifies results, making every aspect of your digital marketing more effective and integrated.

For those looking to dive deep into each service and explore how they can specifically benefit your business, reach out today to discuss how we can tailor our strategies to fit your specific needs.

Call or text Corky Devendorf at 863-236-8193.

If you are busy at the moment, text me a better time to try and connect.

Or submit your questions to our Smart Bot at 101mainst.com.

Give AI a real test!

Embrace the full potential of digital marketing designed just for you, and watch as your business reaches new heights of success. Everything you need to dominate your market is included in our PRO Level Services. Join us, and let’s make your business “THE” leader in your field.

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